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Sunday, October 11, 2026
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TikTok Provides Users Control to Reduce AI-Generated Content in Personal Streams

Users will soon have a fresh option that permits them to cut down on the quantity of AI-made content appearing in their streams. This move comes as the platform disclosed that it now features over 1 thousand million content made with AI.

Pilot Phase and Launch

The new functionality is in a pilot phase over the coming weeks before a global launch. This advancement coincides with a rise in content created by AI, spurred by recent AI video creators.

AI Content on Other Platforms

Recent reports that almost a tenth of the quickest rising content creators on a popular video site primarily display AI-generated videos. A considerable share of this content is considered low-quality AI content, a term for poor-quality, mass-produced content that is typically illogical or bizarre.

Our research shows that a lot of users like content produced via AI tools, from computer-generated images to science explainers, and we intend to give people the option to increase or decrease of that, according to their own choices,” stated a platform representative.

Scale of AI Content

TikTok announced that there are currently 1.3 billion videos on its app labeled as AI-generated. Collectively, over 100 m media items are uploaded to the service every day, making AI-generated material a limited part of its overall inventory.

How to Adjust Settings

Viewers will be capable of decrease or raise the volume of artificial media they see by using the content preference option in the application and picking “AI-generated content”. Additional categories that currently be adjusted under the setting cover news, fashion, aesthetics, and movement.

Content Labeling and Policies

Its guidelines mandate creators to tag convincing AI-made content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its community policies.

Additionally, the app will henceforth apply an artificially created tag to content made using its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This measure is aimed to stop users from attempting to evade the labeling process.

Responsible AI Funding

The platform is furthermore launching a $2 million AI literacy fund for specialists and organizations to produce learning resources about ethical AI use. This program will assist non-profit groups dedicated to educating coding and technology.

Moderation Strategy

The video-sharing app has supported its content review process, during debate over proposals to cut jobs for a large number of review team members in the UK. The company is expected to cut a significant number of roles in its user protection team in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.

A company official clarified that people-led review would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content prior to it has to be seen by people. The platform stated a significant reduction in disturbing and violent content seen by safety staff over the previous year due to the use of its automated systems.

“We think that it’s essential to combine staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is making a difference process content quickly.”
Written by

Craig Clark

Maya Sterling is a music journalist and critic with over a decade of experience covering the UK entertainment scene, specializing in emerging artists and cultural trends.

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